HIGHLY DIVERSIFIED
BUSINESS GROUP

Commitment to operational excellence

SOMA GROUP

OVER 20 YEARS

Soma Group has grown into a highly diversified business group,
guided by a commitment to operational excellence and a forward-looking approach.

Soma Group has 11 companies, with core focus on six business sectors: Infrastructure, Agriculture, Trading, Education, Hospitality & Real Estate and Media. Our Group, works closely with our member companies to provide strategic business services ranging from Finance, Business Development, Human Resources and Communications.

Soma Group is always looking ahead to understand the economic and societal changes that will shape our business in the future and ensure that we move swiftly to prepare for what's to come. Soma Kobelco Water Supply and C.A.D.I. Both of these companies are a JV with international organizations from Japan and Thailand bringing wealth of expertise, knowledge and international operating procedures.

For two decades, Soma Farm has worked to maximize the quality of its farm and livestock, bringing healthy and delicious products to our customers, including beef, eggs, coconuts and our specialty product, Soma Rice. Our focus is high-tech production and international health and hygiene standards for the most fresh, delicious, local and sustainable products.

Our commercial Real Estate & Hospitality interests are taking shape when Soma Group broke ground on the new Soma Hotel project in 2018. This venture is located on Phnom Penh's riverside and is set to transform and help regenerate the local area.

Meanwhile, our Soma Energy business that began with a focus on renewable energy has expanded to Energy solutions. We now provide backup power generators for commercial buildings and industrial zones as well as other energy solutions. In 2019, we are renewing our commitment to more sustainable energy sources by developing a 1.5 MW ground mounted solar project in Kampong Thom.

Our current diversified interests also include CPTL a power transmission line company as well as the University of Puthisastra and Soma Trading. We believe that local expertise and insight combined with international business standards encourage more strategic decisions and ensures operational efficiency.

11

SOMA GROUP COMPANIES

2500+

EMPLOYEES

20

YEARS OF LOCAL EXPERTISE

6

BUSINESS DIVISION

CEO

MESSAGE

At Soma Group, we are proud to have built a legacy of excellence and trust in Cambodia’s dynamic business environment. Over the years, our success has been defined by a steadfast commitment to quality, professionalism, and meaningful partnerships. Our reputation is not just measured by our achievements but by the trust we earn from every customer, partner, and employee.

In an era of constant evolution, we embrace change as an opportunity to innovate and grow. Soma Group’s ability to adapt quickly and strategically positions us as a trusted partner for businesses seeking to thrive in Cambodia. Our extensive local expertise, combined with a strong network of collaborators, ensures that we navigate complexities with precision and deliver value-driven solutions.

As we look ahead, creating shared value remains at the heart of everything we do. We are not just building businesses; we are creating a lasting impact—cultivating growth that benefits communities, respects the environment, and contributes to a brighter future for Cambodia. By aligning our goals with global trends and market needs, we are driving progress and empowering those around us to do the same.

Thank you for joining us on this journey. Together, we can shape a prosperous, sustainable, and innovative future.

Krasna Cham

Chief Executive Officer

Soma Group

VISION - MISSION - VALUES

OUR VISION

For Soma Group to be the most trusted and reputable business in Cambodia, meeting the gold standard of international business practices.

OUR MISSION

“Inspire and drive positive social impact in Cambodia through sustainable solutions.”

Today, Soma Group is committed to:
- Growing as a leader in the key divisions and become a positive influence for the young generation
- Producing and offering world class products and services
- Being a partner with integrity and productivity through standardized operational processes
- Proactively invest in industries that have a high impact for Cambodia people
- Create shared value and contribute to the socio-economic prosperity for future generations of Cambodians

OUR SHARED VALUE

Integrity
We foster honesty, respect, accountability and high-moral principles to build sustainable growth for all stakeholders.

Ambition
We commit to pursuing growth mindset though continuous development with Professionalism, Resilience, and Inclusiveness.

People focus
Cultivating and growing high-performance, empathy and ethical behavior in our people is our fundamental commitment to achieve excellence.

Making positive impact
To contribute to the socio-economic prosperity for present and future generations, our purpose-driven and diversified businesses strongly promote shared value and positive change.

SOMA GROUP
CHIEF EXECUTIVE TEAM

SIR VADY

Chief People Officer

VATH VUTHA

Chief IT Officer

SOK MALYDEAT

Chief Financial Officer

TEA KALIANE

Chief Marketing Officer

SUBSIDIARIES EXECUTIVE TEAM

Meet our team

Dedicated professionals driving our success

MR. LIM BUNHOK

CEO, Soma Kobelco Water Supply

Bunhok joined Soma Group in June 2020, as a Senior Group Advisor where he works across sectors.

He is also the CEO of Soma-Kobelco Co. Ltd., a newly established Cambodian Japanese Joint Venture specializing in the production and distribution of potable water in Cambodia. He previously served as the Advocacy Manager for European Chamber of Commerce in Cambodia and the Business Development Director of a Cambodian company.

Bunhok has more than a decade of experience working for major multilateral, nonprofit, and academic projects across Cambodia. He has served as a UNESCO Professional Officer and a UN Coordination Specialist. He is fluent in Khmer, French and English.

lAN ROUSE

UP President

lan Rouse has exceptional experience in senior leadership roles and has developed and maintained professional relationships and partnerships with key groups and individuals in the international health and education industries, and with relevant government areas. As Acting Vice-Chancellor of Fiji National University, his re-structure of Human Resources, Finance and Facilities (along with Academic and Research programs), in order to stabilize the university, was publicly acknowledged by the Prime Minister of Fiji.

He has qualifications and experience in large project management activities, include a Bachelor of Science with First Class Honours, a Doctorate in Epidemiology, and Post-Doctoral Studies at Harvard, He currently holds Adjunct Professorships at Monash and Federation Universities in Melbourne.

He embodies the vision, creativity, innovation, initiative and attitude, that UP needs.

MR. MASAW ADISORN

CEO, Soma Energy

Adisorn joined Soma Energy in 2016 as CEO. He brings many years of experience and knowledge in the renewable energy sector and specifically renewable energy engineering and power plants. Adisorn previously worked at Clean Energy Management in Thailand from 2008 to 2013 as Chief Operations Officer.

MR. KHUN RITHY

Acting General Manager

Mr. Khun Rithy is the Acting General Manager of SOMA TRADING COMPANY LIMITED, bringing nearly a decade of dedicated experience and a proven track record of success from within the company. His career at SOMA TRADING is a testament to his leadership and deep understanding of the FMCG sector.

Having joined SOMA TRADING in 2016, Mr. Rithy has risen through the ranks, holding key positions including Sales Executive, Area Sales Manager , Sales Manager for Modern Trade & HORECA, and most recently, Marketing Manager. In these roles, his strategic initiatives were instrumental in achieving remarkable annual sales revenue growth of 25-40% in the Modern Trade channel.

HIGHLY DIVERSIFIEDBUSINESS GROUP